Health Starts Here

Whole Foods Market is beginning Health Starts Here, a company-wide healthy eating program, featuring educational tools, recipes, and incentive programs to improve health. Employees at all 289 stores will be able to increase their current 20% discount on store purchases to 30% by abstaining from nicotine products, and maintaining a healthy body mass index, blood pressure, and cholesterol. Participating employees also will receive, at no cost to them, direct health support under the guidance of a medical professional. The employee programs were designed to reduce the company's $150 million-per-year healthcare bill.

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